Private Company = Personal Risk: How To Protect Yourself

In an era where entrepreneurship is on the rise and startups are mushrooming across various industries, many individuals are drawn to the allure of private companies. The promise of innovation, rapid growth, and potential financial rewards can be enticing, but it’s crucial to recognize that investing or working for a private company comes with its own set of risks. 

Understanding the Risks

Limited Liquidity

Unlike publicly traded companies, private companies don’t have shares that are readily tradable on the stock market. This lack of liquidity means that it can be challenging to convert your investment into cash quickly. Whether you’re an investor or an employee with stock options, this illiquidity can pose a significant risk, especially during unforeseen circumstances.

Here are a few examples that illustrate limited liquidity risk:

  • Inability to Sell Shares Easily: In a private company, investors often hold equity that cannot be easily sold or transferred. Unlike publicly traded stocks, which can be bought or sold on the stock market at any time during trading hours, private company shares lack a public marketplace. Investors might find it challenging to find a buyer for their shares, especially in the absence of a well-established secondary market for private company shares.
  • Lock-Up Periods for Employees: Many private companies grant stock options or restricted stock units (RSUs) to employees as part of their compensation. However, employees may be subject to lock-up periods during which they cannot sell or transfer their vested shares. This restriction limits the ability of employees to liquidate their holdings, tying their financial interests to the company’s fortunes for a specified period.
  • Limited Options for Exit: Private equity investors and venture capitalists often invest in private companies with the expectation of a profitable exit, typically through an initial public offering (IPO) or acquisition. However, the timing and success of these exit strategies are uncertain. If market conditions are unfavorable or the company faces challenges, the exit may be delayed or may not happen at all, leaving investors with limited options to cash out their investments.
  • Absence of Market Pricing: Unlike publicly traded stocks, which have real-time market prices reflecting supply and demand, private company shares lack such pricing mechanisms. Determining the fair market value of private company shares can be subjective and may require third-party valuations. This lack of market-driven pricing introduces uncertainty and may affect the perceived value of the investment.
  • Redemption Restrictions: Some private investments come with restrictions on redemption. Investors may face limitations on when and how they can redeem their shares, making it challenging to access their capital when needed. These restrictions are often outlined in the terms of the investment agreement and can vary based on the structure of the investment.

Valuation Uncertainty

Private companies often face valuation challenges. The absence of a public market to determine the company’s value means that the valuation process can be more subjective and less transparent. As an investor, this uncertainty can lead to overvaluation, ultimately impacting your returns. For employees holding stock options, this can affect the potential value of equity compensation.

Some examples of valuation uncertainty include:

  • Subjectivity in Valuation Models: Private companies often rely on various valuation models such as discounted cash flow (DCF), comparable company analysis (CCA), and precedent transactions. However, the subjective nature of these models introduces uncertainty. Different analysts may use different assumptions, leading to varying valuation results. This subjectivity can make it challenging to arrive at a consensus on the company’s true value.
  • Limited Market Comparables: Public companies have numerous comparable firms with publicly available financial information, making it easier to benchmark and assess their valuation. In contrast, private companies may have limited or no direct comparables in the market, making it difficult to establish a valuation based on industry benchmarks.
  • Influence of Minority Discounts and Control Premiums: Valuing a minority stake in a private company may involve applying a minority discount, reflecting the reduced control and lack of decision-making power associated with a minority ownership position. Conversely, valuing a controlling interest may require the consideration of a control premium. The determination of these discounts and premiums introduces subjective elements, contributing to valuation uncertainty.
  • Market Timing and Economic Conditions: Economic conditions and market trends can significantly impact a company’s valuation. Private companies may face challenges in predicting or accounting for changes in market conditions that can affect their financial performance and, consequently, their valuation. Economic uncertainties, geopolitical events, or industry-specific challenges can all contribute to valuation fluctuations.
  • Lack of Transparency in Financial Reporting: Private companies may not be subject to the same level of financial reporting and disclosure requirements as public companies. Limited transparency in financial reporting can make it difficult for investors to assess the company’s financial health accurately. The lack of comprehensive and standardized financial information contributes to uncertainty in the valuation process.
  • Stage of Development and Growth Prospects: The stage of development and growth prospects of a private company can significantly influence its valuation. Early-stage startups may have higher uncertainty surrounding their future cash flows and success, making valuation more challenging. Predicting future growth rates and market penetration adds an additional layer of uncertainty to the valuation process.
  • Market Fluctuations in Comparable Transactions: Comparable transactions, such as mergers and acquisitions within the industry, can be used to gauge a private company’s value. However, the market dynamics for these transactions can be unpredictable. Changes in market sentiment, economic conditions, or industry trends can lead to fluctuations in comparable transaction values, contributing to valuation uncertainty.

Limited Information

Publicly traded companies are required to disclose a substantial amount of information, allowing investors to make informed decisions. In contrast, private companies disclose much less information, which can make it difficult to assess their financial health, management practices, or potential red flags. This lack of transparency can expose investors and employees to unforeseen risks.

Examples of information that is usually limitedly available by private companies include:

  • Financial Disclosures: Private companies are not obligated to disclose their financial information to the public to the same extent as public companies. Investors, potential partners, and other stakeholders may have limited access to financial statements, income statements, balance sheets, and other critical financial metrics. This lack of transparency can make it difficult to assess the company’s financial health and performance.
  • Operational Details: Public companies often provide detailed information about their operations, including production processes, supply chain management, and key operational metrics. Private companies may be more guarded with such details, making it challenging for investors and partners to gain insights into the day-to-day workings of the business.
  • Management Practices: While public companies typically provide extensive information about their executive team and corporate governance practices, private companies may disclose limited details about their management structure and decision-making processes. This lack of information can create uncertainty about the leadership’s experience, capabilities, and strategic vision.
  • Customer and Client Information: Private companies may be less inclined to disclose specific details about their customer base or client relationships. This limited insight can hinder potential investors or partners from assessing the diversification and stability of the company’s customer portfolio.
  • Intellectual Property and Innovation: Private companies often rely on intellectual property and innovation for their competitive advantage. However, the details of their intellectual property portfolio, research and development efforts, and innovation strategies may be kept confidential. This lack of transparency can impact stakeholders’ ability to evaluate the company’s long-term sustainability and growth potential.
  • Legal and Regulatory Compliance: Public companies are subject to rigorous regulatory requirements and are required to disclose information related to legal proceedings, regulatory compliance, and potential risks. Private companies may disclose less information about legal and regulatory matters, leaving investors and stakeholders with incomplete information about potential legal challenges or compliance issues.
  • Market and Industry Dynamics: Private companies may provide limited information about market trends, competitive dynamics, and industry challenges. Investors and partners may struggle to understand the external factors that could impact the company’s performance and growth prospects.
  • Exit Strategies: Private equity investors and venture capitalists often invest with the expectation of a profitable exit. However, private companies may not disclose detailed information about potential exit strategies, such as plans for an initial public offering (IPO) or acquisition. Limited insight into exit strategies can create uncertainty for investors regarding the liquidity of their investments.

Strategies for Protecting Yourself

Having a D&O ( Directors and Officers Policy) protects directors and officers of the company against personal losses if they are sued because of serving the company, such as alleged operational failures or risk management. Completing an annual risk assessment and compliance review to assess and identify potential risks.

Michael Muir, Muir Insurance Group

Some additional strategies to protect yourself include:

Due Diligence

Thorough due diligence is paramount when considering an investment or employment opportunity with a private company. Research the company’s financials, management team, and market position. Seek insights from current and former employees, industry experts, and other stakeholders. Understanding the company’s history and prospects can help you make informed decisions and mitigate potential risks.


If you choose to invest in private companies, consider diversifying your portfolio. Avoid concentrating too much of your investment in a single private entity to reduce the impact of any individual company’s performance on your overall financial well-being. Diversification is a classic risk management strategy that applies to both investing and employment decisions.

Legal Protections

When negotiating employment contracts or investment agreements with private companies, seek legal advice to ensure your interests are adequately protected. Clarify terms related to stock options, exit strategies, and any potential risks associated with the company’s financial health. Legal safeguards can help mitigate personal risks in the event of unexpected downturns or unforeseen circumstances.

Stay Informed

Continuous monitoring of the private company’s performance, market conditions, and industry trends is essential. Regular updates on the company’s financial health and strategic direction can help you stay ahead of potential risks. Be vigilant for any signs of instability, and be prepared to adjust your investment or employment strategy accordingly.

While private companies can offer exciting opportunities for financial growth and professional development, it’s crucial to approach them with a clear understanding of the associated risks. By partnering with the local experts at Muir Insurance Group, we can help you navigate the challenges of private company involvement and protect yourself from potential pitfalls. Call 847-550-9900 or email Muir Insurance Group for a free consultation.

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